Walker Construction recorded their rocky rendition of Jingle Bells in order to raise Christmas spirits and funds for the Trust.
Folkestone Academy Primary helped in producing the 2018 Christmas video to help tackle a shortage in recruits in the industry sector.
The video concept comes as the latest forecast by the Construction Industry Training Board (CITB) suggests that trade in the UK is estimated an annual average growth rate of 1.3%, meaning the industry will need to recruit 158,000 construction workers across different trades each year for the next five years.
But the threat of Brexit facing the labour workforce, and an apparent lack of interest in similar careers among teenagers has led to concerns for smaller construction companies.
Going further in their mission, Walker Construction became inspired by the big retailers in the Christmas advert wars and the team came up with a new way to promote the career path.
Local musicians Shake and Bake and videographers from Wildwood Media were commissioned to help capture ‘Construction Rocks’ – complete with electric guitar playing directors and rapping.
The video coincided with the launch of the Walker Construction Trust, designed to support and fund causes and charities in the area. Bosses pledged to make a donation to the trust for every share of the video on social media. With the figures all in, the video managed to raise a whopping £1,500!
The trust can take grant applications from any charities in the area or individuals who need support. Apply for your grant now!